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Director, Digital & Social Media

Tribune Company


Location:
Los Angeles, CA
Date:
05/21/2018
2018-05-212018-06-20
Job Code:
2018-47458
Tribune Company
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Job Details

Careers Center | Director, Digital & Social Media
  • Director, Digital & Social Media

    Location US-CA-Los Angeles
    Posted Date 4 weeks ago(4/26/2018 2:23 PM)
    Job ID
    2018-47458
    Category
    Marketing/Creative Services
  • Overview

    The Director of Digital and Social Media is primarily responsible for creation, strategy, and implementation of WGN America’s Consumer Marketing digital and social campaigns

    Responsibilities

    • Working closely with the EVP, Marketing & Promotions on Consumer Marketing strategies for the network, original programming & acquisitions.
    • Ownership of network’s social media strategy, agency relationships, studio relationships, and relationships across all Social Platforms (Twitter/Facebook/Tumblr/Instagram/Snapchat)
    •  Provide day-to day supervision and execution of social campaigns including (and not limited to) content creation, social promotions, partnerships, influencer outreach initiatives, online events, and live tweeting.
    •  Create Social content strategy calendar plans and communicate plans with internal and external teams.
    •  Primary contact for talent including messaging, delivering assets, distributing technology, and coordinating schedules for Social activations.
    •  Provide social media training and best practices for talent and producers.
    •  Develop relationships with talent and producers while on set, press tours, and junkets.
    •  On set content creation and asset gathering
    •  Provide strategy and coverage at all show events
    •  Coordinate social media ad-supported posts between agencies
    •  Responsible for community management across all social channels
    •  Ensure consistency of messages across multiple channels while tailoring each piece of content for that particular platform
    •  Work with Research in analyzing various social media listening tools and draw actionable insights across all campaigns
    •  Keep abreast of opportunities across pop culture and news events
    •  Primary project manager for wgnamerica.com. Includes coordination of internal team, show production and digital content/media agencies.
    •  Create graphics for WGN America website
    •  Ensure content is accurate on web site on a daily basis
    •  Upload trailers, photos, key art and clips to website and YouTube platforms
    •  Coordinate with digital agency any new features and/or updates for website
    •  Upload original series and closed captioning files to the website
    •  Maintain schedule of when episodes go up or down on the website
    •  Troubleshoot technical issues with digital tech team and agency
    •  Position requires firm grasp of the digital & social marketing landscape and latest innovations in the space
    •  Liaison with Affiliate Sales & Marketing team. Manage affiliate marketing strategies, announcements and disputes. Assist on creative presentation preparation
    •  Onboard cable providers to the authenticated full episode player
    •  Collaborate with VP, Ad Sales Marketing to ensure brand connectivity and consistencies on all ad sales driven marketing initiatives
    •  Manage a small team working within a fast-paced results oriented environment

    Qualifications

    • Bachelor’s degree with related course wor
    • 6-8 years working in social media with at least 3 years in a leadership role
    • Strong working relationships with creative agencies, and well-rounded integrated marketing experience developing campaigns
    • Strong technical background and proficient in Photoshop
    •  Must have strong organizational and collaboration skills
    •  Must be willing to travel frequently for an extended period of time.
    •  An energetic team player with the ability to be flexible and “wear many hats” a must

     

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit www.tribunemedia.com.

     

     

    WGN America and Tribune Studios will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.

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