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Director of Industry Relations and Engagement

Loyola Marymount University

Los Angeles, California 90045
Job Type:
Job Status:
Full Time
Loyola Marymount University
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Job Details

Loyola Marymount University has an opening for a Director of Industry Relations and Engagement in the School of Film & Television (SFTV). This position will report to the Dean and in collaboration with other LMU constituencies, will lead the external engagement strategy for SFTV. This position will advise on messaging and positioning, while cultivating relationships with industry, entertainment publicists and media to build SFTV awareness and reputation by promoting LMU SFTV locally and nationally.

Additional responsibilities include: work with Deans and industry influencers to successfully elevate school’s position in the industry, strengthening SFTV’s reputation and significantly driving student enrollment; serve as key member of The Hollywood Masters, LMU’s interview series filmed on campus for national distribution; support key sponsorships and partnerships with national film festivals and cultural organizations, booking faculty as panelists and promoting student work to global film festival audiences; effectively represent LMU and SFTV to high profile industry members, donors, media; create, develop, and manage a broad communications program integrating key messaging to multiple audiences across multiple platforms; oversee content strategy and execution across all online platforms, creating compelling storytelling—video, photography and written—designed to drive engagement and mobilize SFTV’s audience; in collaboration with the university’s marketing and communication department produce marketing collateral; hire designers, photographers, and writers, effectively managing outside vendors; brief the Deans and other leaders as needed for interviews and public presentations; generate and effectively pitch news, features, articles and editorials that showcase SFTV activities to local, national, and international press, with a focus on entertainment media; understand the strengths and weaknesses of SFTV’s principal competitors and proactively position SFTV with clear differentiation and messaging; in collaboration with the university’s marketing and communication department develop advertising campaigns for general promotion of the school as well as specific projects and programs; work closely with SFTV’s Development Director to help promote development activities, special donor events and programs; work closely with events staff to help cultivate audience for external events; serve as primary point person for media outreach and inquiries; measure results and successes of pitches, advertising campaigns, social media analytics and reports to SFTV leadership; and manage SFTV communications budget.

Loyola Marymount University shares in a rich intellectual heritage fostered by the Jesuit and Marymount educational traditions and founded on social justice and ethical values. Governed by an independent Board of Trustees, LMU cherishes its Catholic identity while at the same time welcoming people from diverse social, religious, and cultural backgrounds. LMU is in Los Angeles, yet near the Pacific Ocean, offering a dynamic cultural environment.


We seek candidates who typically hold a bachelor’s degree.  Candidates should possess a minimum of ten years of experience in public relations, communications, marketing, advertising, journalism or related field, preferably in an academic, cultural institution or public relations firm. Advanced knowledge of public information and media relations concepts, principles, methodology and techniques, including social networking, is essential, as well as demonstrated skill at cultivating relationships with industry, influencers and talent. Candidates should possess a solid track record of media placements and established relationships with key media stakeholders, including national entertainment media. Candidates should also possess excellent verbal, presentation and written communication skills, as well as highly developed interpersonal and organizational skills. 

We offer a comprehensive benefits package and competitive salary.  For more details regarding this position please visit our website.  Interested candidates may apply by submitting a cover letter and resume to http://jobs.lmu.edu   (reference # 0170456).  

LMU, an equal opportunity employer, values diversity and is committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. Loyola Marymount seeks professionally outstanding candidates who value its mission and share its commitment to academic excellence, the education of the whole person, and the building of a just society. LMU is actively working to promote an intercultural learning community.

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