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Marketing Manager, Rights & Royalties Line of Business

Vistex


Location:
Hoffman Estates, Illinois 60169
Date:
05/29/2018
2018-05-292018-06-28
Job Type:
Employee
Job Status:
Full Time
Shift:
1st Shift
Categories:
  • IT
Vistex
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Job Details

Vistex provides enterprise software solutions that help businesses effectively and efficiently design and manage rights and royalties, rebates, incentive, pricing, and channel programs to enhance business performance while reducing labor and infrastructure costs. For nearly 20 years, Vistex has been supporting leaders in the media and entertainment and brand licensing businesses with solutions for managing the complete life cycle of their licensing contracts. Clients include major studios, music publishers and distributors, and brands throughout the world.

Headquartered in Hoffman Estates, IL, and with locations around the world, Vistex is searching for dynamic, enthusiastic team members to contribute to the long term success of both Vistex and our clients!

Position Description:

We are seeking a Marketing Manager to join our growing marketing team. This role will be focused on managing and executing all marketing activities associated with specific product solutions related to our Rights & Royalties line of business. Responsibilities include the management of corporate communications, website content and collateral development, trade shows and events, print and online advertising, lead generation and social media campaigns to maximize demand for our Rights & Royalties solutions for the film & TV, music and brand licensing sectors.

Essential Duties and Responsibilities:

  • Oversees, manages and performs all marketing communications between London and L.A. offices while maintaining adherence to corporate style and brand guidelines
  • Develops and maintains campaign calendar around industry events, tradeshow and advertising opportunities
  • Manages campaign execution, generates email content, distribution lists and promotional materials for all events
  • Creates and maintains marketing collateral and sales materials such as postcards, brochures, feature sheets and presentations for sales and event activities; works with vendors for quoting and printing, and manages inventory of digital assets
  • Performs market research on trade shows and events to justify attendance; manages show logistics and booth requirements; coordinates exhibits and signage;
  • Manages online advertising and PPC campaigns; website to ensure content remains relevant; contributes to Vistex blog and wider corporate SEO initiatives; manages and supports webinars
  • Develops case studies and works closely with account managers and customers to gain approval
  • Promotes market awareness via creation of press releases, editorial copy, and newswire services
  • Produces social media content and postings; executes on media campaigns and delivers content via LinkedIn, Twitter, Facebook and email
  • Produces customer and prospect newsletters
  • Researches media and trade publication opportunities; reviews advertising and editorial calendars for placement; executes and designs
  • Manages budget and measures effectiveness of marketing efforts and generates reports; makes recommendations for improvement
  • Ensures brand alignment and messaging is consistent with global marketing strategy and initiatives

Requirements

  • Bachelors’ degree in Marketing, Communications or similar discipline
  • 5-7 years of experience in marketing management role
  • Experience using Adobe Creative Suite required
  • Attention to detail and willingness to push good ideas forward
  • Microsoft Office expertise required
  • Good organization and communication skills
  • Ability to juggle multiple projects simultaneously
  • Strong oral and written communications skills
  • Proven ability to work independently and complete assigned tasks on schedule
  • Ability to travel

Travel:

  • This position is based in Hoffman Estates, IL and will require 15-25% travel to London and L.A. offices

Highly Desired Skills:

  • Experience in either brand licensing, or media and entertainment
  • Experience in software industry a plus
  • Experience managing a product portfolio
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