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Topical Producer

Tribune Company

Denver, CO
Job Code:
Tribune Company
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Job Details

Careers Center | Topical Producer
  • Topical Producer

    Location US-CO-Denver
    Posted Date 4 weeks ago(5/24/2018 7:06 PM)
    Job ID
    Marketing/Creative Services
  • Overview

    KDVR/KWGN Denver, a Tribune Broadcasting station, is looking for a creative and innovative News Topical Producer: Someone who understands local TV news and how to grab an audience with compelling news promotion spots. In this creative position you will write, produce, shoot, and edit effective daily news topical and brand image promotional spots airing in prime time and beyond.



    Story Selection

    -Breaking news and weather are always topical priorities.  “A sense of what’s happening right now” is the #5 reason to watch news in Denver.

    -KDVR Strategic Goals:     Problem Solvers, Serving Those Who Serve, Pinpoint Weather Forecast

    -KWGN Strategic Goals: Colorado’s First, 2 Your Health, Pinpoint Weather Forecast

    -Consider the audience and content of the lead-in when selecting stories, but don’t pass on a great story because it doesn’t match our lead-in

    -On slow news days, you’re welcome to produce a proof in place of a topical.

    -We currently promote one story in a :10, and 2 stories in a :20, or one major story in a :20.

    -Check the overnight ratings, promote more of what works and less of what doesn’t.


    Topical Writing

    -Write short, punchy sentences that are easy to read.  Be specific and generous with details.  Withholding information to make viewers watch doesn’t work in the digital age.

    -FOX 31 copy should be fast paced and urgent, Channel 2 should be warm and friendly.

    -Use Problem Solvers process language: “reporting all the facts”, “getting the story right”, “being accurate”

    -Use Pinpoint Weather process language: “your most accurate forecast”, “inconvenient weather is on the way”

    -Review all available video and ence it in your scripts i.e. “look at this video”.

    -No passive tense – “Police have found…” should be “Police find”.

    -Don’t begin sentences with “we’ll tell you how…” or “we’ll show where…” just begin with “how” or “where”.

    -The tone and enthusiasm of your copy is just as important as the content.

    -No puns or cliché’s – ever.


    Topical Shooting

    -Live-to-tape topical production through the control room is not available

    -Topicals must be shot without a teleprompter, transferred to our TONS server, and edited on Premiere.

    -I always p the camera on a tripod, and the talent lit with a key light, a fill light, and a back light. 

    -The talent’s appearance and performance are just as important as the content. 

    -Always let the anchor know which line of copy they are on camera for and direct them to “sell” it.


    Topical Editing

    -The animated topical open, close and transition are important because they remind viewers who they’re watching.

    -Know how much time the anchors to have read, don’t let them go long and read over the closing animation. 

    -Banners: read-on anchor names over talent, read-on story slugs over b-roll.  Short, witty story slugs are a good thing.

    -Digital zooms in and out can make boring video more compelling.

    -Use natural sound under every shot, people are watching with their ears. 

    -Adjust audio levels and fades for music, announce, anchor reads, and natural sound before pushing to Brutus.


    Topical Sharing

    -Have a news producer review your scrips for accuracy, ideally, they will adopt your language, which helps viewers recognize the promoted story in our newscast.

    -All completed topicals should be emailed to the General Manager, News Director, and Creative Services Director at the end of the PM topical shift.





    Your creative vision will help build our local News brand and drive results.


    Collaborating with the creative director and working in our newsroom with market-leading talent, you will drive our daily news on-air promotion messaging using state of the art tools including Sony HD cameras, Final Cut and After Effects.


    Can you collaborate and execute daily news promotion spots in the style and voice of Fox- TV’s top news brand? If so we want to see digital files or links to your best TV news promos and latest resume.

    Creative pros only. You must be proficient in Final Cut; plus creative writing, video shooting, and producing news promotion.

    Prior broadcast or cable TV news promotion and quality ences required. Interest in local TV news is a must, newsroom experience a plus. College degree pred. 


    If you can bring strong creativity and execution, solid shooting and writing, plus team work and no fear of deadlines, you will fit right in. We’re Fox so we go in our own direction. Join us!



    Equal Opportunity Employer



    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.


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