10 hours

Account Executive

Tribune Company
New York, NY
  • Job Code
    2019-49178
Account Executive in New York, New York | Careers at NY-New York;220 E. 42nd Street (WPIX)
  • Account Executive

    Location US-NY-New York
    Posted Date 1 month ago(3/25/2019 5:35 PM)
    Job ID
    2019-49178
    Category
    Sales
  • Overview

    The Account Executive role is responsible for managing current accounts and growing PIX11’s share of available local advertising revenue for the station.  In addition, the candidate must be able to sell all of our platform verticals including the sale of commercial television spots, Mets & Yankees Baseball Sponsorships , News & Entertainment integration, NFL Football all digital assets including PIX11.com, the Social Media Center as well as PIX11’s digital stations.  The ability to sell to advertising agencies,  direct local advertisers and to generate new business is critical.

    Responsibilities

    • Plans and organizes a sales strategy aimed at meeting sales goals. Monitors and tracks sales plan and assigned strategies. 
    • Prepares quarterly sales revenue target goal and is responsible for achieving budget and sales quotas as established with management using historical spending, anticipated renewals and strong emphasis on new business development. Re-evaluates performance results against revenue goals on a quarterly basis.
    • Prepares sales presentations to sell commercial airtime utilizing available in-house ratings research materials and sales tools, knowledge of ad agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time/inventory.
    • Makes in-person presentations to agency buyers and planners and direct local advertisers. Books orders and negotiates spot placement and rates based on the parameters for rate negotiations set by sales management.
    • Serves agencies/clients as a market expert by providing information on the respective TV station and the competition. Develop and maintain direct relationships with agencies and clients. Serves station management as a market information source by gathering competitive rates, programming and advertiser plans.
    • Posts orders, verifies accuracy of client’s scheduled air dates and times on a weekly basis; verifies client’s billing based on quoted audience delivery; handles preemptions/make goods in a timely fashion to client and station satisfaction.

    Analyzes client needs and interests. Establishes and maintains a positive working relationship with assigned/designated agencies and clients through frequent contact in person or by telephone and promotes the station while selling available airtime.  Resolves client’s issues or complaints.  

    Qualifications

    • Bachelor’s Degree, pably with a focus on advertising, sales and/or marketing, plus three years buying/selling television/radio advertising.
    • Strong demonstrable knowledge of the local market, rating services, qualitative research and available sales and research tools.
    • Strong digital selling experience
    • Strong analytical and technical skills to analyze the market, package, price, negotiate and sell available airtime.
    • Excellent verbal and written communication skills to effectively negotiate and influence internal and external contacts.
    • Ability to analyze the market and effectively sell available airtime through strategic negotiations to meet established financial goals and market share.
    • Excellent new business development skills, including prospecting, cold calling, website sales development, lead qualification, handling objections, conceptual selling, client needs analysis, negotiation, closing and client relationship management.

     REVENUE/BUDGETARY/STAFF RESPONSIBILITY

     

    • Responsible for generating quarterly revenues as set by AE and their Manager to meet overall station budget. Make decisions to maximize station revenue through sale of commercial television spots, specials and sports at the highest attainable rates have a major impact on the profitability of the station and overall operation of the business.  Management determines account executive goals and revenue responsibility based on the market shares, demographics and client base.
    • Indirectly supervises a sales assistant for support in order completion, sales package preparation and other administrative duties.
    • Daily contact with sales management regarding rate structure, selling strategies and problem resolution.
    • Daily contact with agencies and clients to sell airtime, handle scheduling changes, make goods and billing problems.
    • Frequent contact with traffic, research and programming departments regarding sales-related matters.
    • Occasional meetings with station credit manager regarding client-billing discrepancies and first time advertisers, and with promotions department regarding special promotional needs.

     #TBMB

    Now

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Categories

    Posted: 2019-04-25 Expires: 2019-05-25

    Featured Jobs

    Entertainment Planning & Talent Booking CoordinatorLegacy Center International San Diego, CA More Info
    Vice President, Entertainment MarketingGaia, Inc. Boulder, CO More Info
    Series ProducerFred Rogers Productions Pittsburgh, PA More Info
    Sports Writer / ProducerTribune Company Los Angeles, CA More Info
    Digital Account ExecutiveTribune Company Sacramento, CA More Info
    Broadcast DesignerTribune Company -, DC More Info

    Salary Questions

    Find out how your paycheck compares by industry, function, location, and more.

    Check Right Now

    Your Resume

    Use our Resume/CV builder to quickly create a resume/cv that stands out.

    Get Started Now

    Set Up Your Job Alerts

    Be alerted wnhen a job is posted which fits your professional criteria.

    Set Up Your Alerts Right Now

    Before you go...

    Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

    Share this job:

    Account Executive

    Tribune Company
    New York, NY

    Join us to start saving your Favorite Jobs!

    Sign In Create Account
    Powered ByCareerCast