12 hours
2018-07-162018-08-15

Dir, Sales

Tribune Company
Chicago, IL
  • Job Code
    2018-47609
Careers Center | Dir, Sales
  • Dir, Sales

    Location US-IL-Chicago
    Posted Date 7 days ago(7/10/2018 2:47 PM)
    Job ID
    2018-47609
    Category
    Sales
  • Overview

    WGN Radio is seeking a brilliant entrepreneur to lead the next chapter of our revenue success story.

    You’ll be leading the generation of income on multiple platforms including broadcast radio, video content, audio on-demand, reach extension, and events & experiences.

    As an integral part of the sales team; the DOS is a progressive coach and creative thinker who can conceptualize, execute, and close revenue producing ideas that connect our advertiser’s goals to all our distribution channels. The properties include, but are not limited to the station websites, apps, social media, video streaming and FEP, partner initiatives and marketing services.

    This sales management position works in tandem with the management team of Local Sales Managers (LSM), the National Sales Manager (NSM) and the Digital Sales Manager (DSM) with business development for the overall operation; specifically championing digital sales. This position reports directly to the Station Manager of WGN Radio.

    Responsibilities

    Major responsibilities and efforts include but are not limited to:

     

       Drive local revenue growth for the station and company. Increase revenue share in the market. Create new business from outside the traditional media space.

       Work at a partnership/consultative level as an expert in multi-platform advertising with account executives, agencies, and advertisers.

       Have an impactful and consistent presence in the local advertising marketplace. This includes consistently being in the field making in-person sales calls.

       Work in tandem with the LSM, NSM and DSM with revenue strategy, P&L / expense management, training, and overall cross-media revenue production.

       Oversight of all sales products, inventory management and pricing strategies.

       Ability to forecast revenue, develop and sustain a business plan to exceed the sales budget.

       Management of the revenue pipeline, including the formation of individual Account Executive (AE’s) budgets.

       Manage, coach, train, support and motivate the team of local AE’s and the Digital Sales Coordinator.

       Create a sense of team with the AE’s and assist with prospecting, building plans, negotiating and closing deals.

       Brainstorm creative promotions that leverage the digital and broadcast assets.

       Develop and deliver best practices for brand development among the sales department and clients.

       Coach and deliver sales presentations in tandem with sales people.

       Partner with VP of Content, Director of News and Creative Services to support the overall growth of our audiences on all platforms through internal strategic objectives.

       Work with the corporate digital team on corporate led sales initiatives and group sales projects.

       Work with 3rd party vendors to support revenue initiatives including ad operations, creative, marketing services, analytics partners, contesting and email programs, lead generation, search, and others.

       Produce revenue and expense reporting, and other support functions.

       Understand the digital marketplace including: OTT, FEP, CTV, streaming, and podcast content

       Ability to manage and optimize Facebook and Instagram campaigns using Facebook Ads Manager

       Work across departments on approvals and integrated marketing campaigns, including news, legal, and creative services

       Understand the digital marketplace and consistently look for new revenue monetization opportunities for the station

    Qualifications

    Desired Skill and Experience:

     

       Promote a winning, positive culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.

       10 years or more experience in sales, promotions, or marketing pred. Digital advertising experience pred.

       5 years of sales management experience pred.

       Ability to translate challenges into opportunities.

       Presentation experience, excellent written and verbal communications essential.

       Creative thinking essential.

       Ability to manage multiple projects, manages time wisely, and prioritize projects and people.

       Strong computer skills, proficiency in PowerPoint, screen sharing, Excel, social media, etc.

       Basic understanding of ad tags, analytics and campaign tools.

       Bachelor’s Degree in marketing, communications or similar field required.

       Must be willing to submit to a background check and have unrestricted authorization to work in the United States.

    Equal Employment Opportunity

     

    Company Info

    Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.

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    Tribune Company
    Chicago, IL

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    Tribune Company
    Chicago, IL

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