3 days old

Media Account Manager

Tribune Company
Fort Lauderdale, FL
  • Job Code
    2019-49067
Media Account Manager in Fort Lauderdale, Florida | Careers at FL-Fort Lauderdale;500 E. Broward Blvd (WSFL)
  • Media Account Manager

    Location US-FL-Fort Lauderdale
    Posted Date 3 months ago(6/17/2019 6:10 PM)
    Job ID
    2019-49067
    Category
    Sales
  • Overview

    Acts as Media Account Manager for WSFL-TV/AntennaTV & THISTV with responsibility to sell advertising time/space on our Stations/our Digital platforms, to meet financial goals and maintain client and agency relationships.

    Responsibilities

    • Negotiate with clients to obtain the largest share of the client’s advertising dollars at the highest unit rate
    • The ability to develop, maintain, service and entertain direct relationships with agencies and clients to promote station’s image and perception
    • The ability to identify needs of advertisers and prepare custom sales presentations
    • Develop and create new programs to maximize revenue from existing clients
    • Constantly developing new business revenue streams to include digital/on line as well as using our Dot2 channels (Antenna and ThisTV)
    • Maintaining a customer friendly attitude and dedication to customer needs
    • Process orders and manage preemptions
    • Pre-sell and post-sell accounts with pertinent research information
    • Prepare availabilities and presentations utilizing research information to include WOM, WOT, Media Manager, Dare and Eport (for order input and maintenance)
    • Prepare and participate in competitive research reports
    • Assist Finance in collecting revenue from past due accounts
    • Treat all co-workers with proper manners and respect
    • Responsible for delivery agreed upon goals as outlined quarterly for Spots/Dot2, New Business and digital.
    • All other duties as assigned by Local Sales Manager and DOS

    Qualifications

    • Bachelor’s degree in advertising or marketing or equivalent related experience
    • Must be familiar with selling TV time, programming and rating books
    • Requires strong negotiating and selling skills, knowledge of Microsoft Office, NSI and Comscore
    • Requires a driver’s license and car
    • Must be able to travel and entertain clients
    • Must have proven sales performance, self-motivated and possess a positive attitude. Typically requires 2-5 years’ experience in broadcast advertising sales

     

    REVENUE/BUDGET/STAFF RESPONSIBILITY

    • Position will have a direct impact on Station revenue and its ability to meet business goals and plans
    • Daily contact with traffic concerning schedule changes; with programming concerning schedule changes and with Finance concerning past due accounts
    • Weekly contact with advertisers and clients concerning sales and requests
    • Assist in supervising sales assistants

    Equal Employment Opportunity

    #TBMB

    Now

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Categories

    Posted: 2019-09-19 Expires: 2019-10-19

    Featured Jobs

    ASSISTANT PROFESSOR OF CINEMA & TELEVISION ARTSElon University School of Communications Elon, NC More Info
    Assistant Professor or Artist-in-Residence, Multi-Camera Television Production Emerson College Boston, MA More Info
    News ProducerTribune Company Metairie, LA More Info
    Reporter / MMJTribune Company Springdale, AR More Info
    Technician, ProductionTribune Company Springdale, AR More Info
    PT MMJTribune Company Indianapolis, IN More Info

    Salary Questions

    Find out how your paycheck compares by industry, function, location, and more.

    Check Right Now

    Your Resume

    Use our Resume/CV builder to quickly create a resume/cv that stands out.

    Get Started Now

    Set Up Your Job Alerts

    Be alerted wnhen a job is posted which fits your professional criteria.

    Set Up Your Alerts Right Now

    Before you go...

    Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

    Share this job:

    Media Account Manager

    Tribune Company
    Fort Lauderdale, FL

    Join us to start saving your Favorite Jobs!

    Sign In Create Account
    Powered ByCareerCast